Helping You Realize
Your Next Idea
Business Strategy | Product Management | Mentorship
For Start Ups and Non-Profit Organizations
Business Strategy | Product Management | Mentorship
For Start Ups and Non-Profit Organizations
Market Research: Conduct in-depth analysis of trends, opportunities, and competitive landscape.
Product/Program Vision and Strategy: Define a clear product vision and strategic goals aligned with your overall objectives.
Roadmap: Create a detailed product roadmap outlining features, releases, and milestones.
Market Segmentation: Identify target customer segments and tailor product offerings to meet their specific needs.
Pricing Strategy: Determine optimal pricing models based on value, competition, and market dynamics.
Marketing and Launch Plan: Develop plans for product launch, messaging, channels, and promotional strategies.
Portfolio Management: Optimize product portfolios to ensure alignment with your goals and resources.
Product Development Process: Establish efficient processes that focus on the end user.
End-of-Life Strategy: Plan for product sunsetting, including managing transitions and communication.
Alignment: Foster collaboration between product, engineering, and marketing for cohesive execution.
Team Development: Provide training to enhance product management skills and alignment with best practices.
Change Management: Guide teams through strategic shifts, mergers, and transitions, for smooth adoption.
By leveraging expert analysis and insights, you can gain a clear understanding of your target market, competitive landscape, and growth opportunities. I help your management team refine product vision, align strategic goals, and create a roadmap that prioritizes customer value.
Through market segmentation, pricing, and well-executed marketing and launch plans, you can expedite your product's market entry while maximizing its impact. I help you ensure that products are positioned effectively, pricing resonates with customers, and launch efforts generate demand, for a faster Return On Investment.
With effective portfolio management you ensure that resources are allocated to high-potential products, boosting overall profitability. I help you with cross-functional collaboration and team training to foster an environment where departments work harmoniously to bring products to market.
I am focused on helping entrepreneurs and non-profit organizations develop and take to market great products and programs that people love.
I have the privilege to have worked with great brands and have driven innovative solutions across Software, Technology, Manufacturing, and Consumer-Packaged Goods sectors.
I hold a degree in Mechanical Engineering and an MBA from MIT, and I am fluent in English and Spanish (and currently attempting to learn French).
I enjoy serving my community and making sure I strike the right balance with my family, work, and volunteering.
I would be delighted to assist you as an advisor, mentor, or a sounding board for your initiatives.
Jose Santos
