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Jose Santos
Your Idea, Realized.
From Strategy to Execution
Product and business guidance backed by experience building, launching, and leading across software, hardware, and services.
How I Can Help Your Business
Product strategy and roadmap
Make a clear choice about where to compete, what value to create, and what needs to happen next.
Market, pricing and go-to-market
Identify the customers who have the strongest reason to buy, shape an offer around the value they recognize, and build a practical route to market.
What to build, improve, pause or stop
Decide where the next unit of attention and investment can create the most value.
Build the product practice the work requires
Turn discovery into clear requirements, align business and technical teams, and create the operating habits needed to move from decision to delivery.
Turn AI’s potential into your business advantage
I can help your business free up capacity, serve customers better, and bring stronger products and services to market. Everyone can type on a chat or run an agent; realizing AI's potential takes experience: choosing the right problem, redesigning the work around it, and delivering a solution your team can use reliably. I bring product, business, and technical judgment to turn those opportunities into working capabilities.
About
Mechanical Engineer
I've worked across the full product lifecycle, from engineering and product development to market analysis, pricing, go-to-market, portfolio decisions, and organizational strategy.
My experience spans software, hardware, manufacturing, and consumer products, from early-stage ventures to established global brands.
I also mentor entrepreneurs through Futurpreneur and serve as Board Chair of a nonprofit in my community.
Start a conversation
I take on a limited number of engagements where experience and hands-on involvement can make a meaningful difference. Tell me what you are working through and where you would value support.