Jose SantosWORK/REDESIGNED
AI is a tool. The value comes from knowing what to do with it
You need an important workflow to be faster, smarter, or more valuable. I help turn that problem into a working AI-supported solution; from diagnosis and design through implementation and maintenance.
One workflow, redesigned
Before: scattered inputs, re-entry, missing details and waiting. After: AI structures, rules validate, an expert reviews and approved work moves. People retain judgment and accountability.
Where a better workflow makes a difference
A useful workflow has to fit the business around it: the decision being made, the information available, the people accountable, the systems already in place, and the exceptions that matter.
I bring product, market, operating, and technical experience to the complete problem.
Customer activation
Data preparation, configuration and handoffs delay first value.
A routing-software customer needs order files from several systems mapped and checked before its first operational run.
Requests and service delivery
Incomplete requests and manual routing create backlogs.
A service firm receives requests by email and attachment, then gathers missing details before assigning the right specialist.
Product discovery and requirements
Customer evidence is scattered and difficult to turn into clear decisions.
A product team needs to turn interview notes, support tickets and sales feedback into traceable requirements and acceptance criteria.
Operational exceptions
Teams reconcile information across systems before they can act.
An operations team compares orders, inventory and delivery updates to identify exceptions and route them to an owner.
Release and localization
Repeated preparation and checking slow delivery across markets.
A software team prepares localized release notes, store listings and screenshots, then validates each market’s package before release.
From a real problem to a working capability
01 / Understand
Find the consequential delay, decision, handoff, or source of rework.
02 / Design
Simplify the workflow. Decide what belongs with people, AI or agents, conventional automation, and existing systems.
03 / Implement
Configure, connect, or build the solution; test it against real operating conditions; and introduce it with clear ownership and measures.
04 / Maintain
If ongoing support is useful, use a predictable subscription for agreed monitoring, upkeep, adjustments, and minor improvements.
The right answer may be a better use of your current systems, connected automation, an agent-supported workflow, a focused internal application, or a capability built into your product.
AI work I’ve led and built
I work across market analysis, segmentation, product requirements, project leadership, product development, pricing, and go-to-market.
The supporting case studies distinguish my contribution, the evidence observed, and the limits of each claim.
Customer activation: work redesigned with a direct commercial consequence
The work between a customer’s agreement and their readiness to use and pay for the product often spans sales commitments, data, configuration, and several teams. Customer activation is one focused application of this approach.
Explore customer activationLet’s improve the workflow holding you back
Start with the process that is too slow, manual, fragmented, or difficult to scale. We will determine whether there is a credible solution and what it would take to implement it.